My top pitching tips

  1. Being a good founder is not just about pitching well,
    It's about asking the the right questions.

  2. Sometimes you don't need to change anything in your pitch or pitch-deck, except who you're giving it to.

  3. Simplify your pitch. It's too long. Give a teaser / speak about it high-level, then get into the details. Be clear who it's for and the problem you solve. Avoid jargon. What and Why. Not What and How.

  4. The goal of the first pitch or call is just to get the next meeting. Keep that in mind. Barely anyone is writing checks at the end of the hour.

  5. Pitch-decks are a perfect combination of factual, And hopeful. Too much of either, and you lose. Your pitch-deck is a story. Not a business plan.

  6. It’s quite simple. Look at no’s as free feedback. Go into 50 meetings next month to hear why they think this won’t work. Take a break. Rework your pitch. Restart. You don’t think your 51st pitch will be better? Stop stopping or changing everything after five meetings.

  7. Lastly, it doesn't matter what your traction is, which investors you have onboard, or how nice your pitch-deck is. If you're not working on something the investor is excited about, it's gonna be hard to get funded. Find alignment through interest first.